About me
My story
Welcome to my portfolio! I’m Amaranta, a Brand Designer and UX/UI specialist dedicated to crafting meaningful connections through digital design. My journey began with a degree in International Business, followed by valuable experience in the import/export sector at GE.
This was the foundation for understanding business goals and target markets. My career path led me later to customer service, and my roles in the tourism industry at Hilton Mexico, River Rock, and YWCA taught me empathy and marketing strategy.
Moving to Canada marked a significant turn in my career as I pursued my passion for digital design at Vancouver Film School, specializing in user experience.
Motherhood while freelancing after finishing school, enriched my life and provided a unique perspective that has shaped me into a more empathetic and resilient designer. These last four years were filled with continuous learning, personal growth, and the development of my design skills through volunteering, hackathons, UX challenges, and freelance projects.
I invite you to explore my portfolio and see how I blend creativity and strategy to create user-centered designs that resonate and connect.
My skills and work style
Brand Design
I specialize in crafting engaging graphics, illustrations, infographics, and motion graphics that effectively convey brand messages and resonate with target audiences and client goals.
User Experience
I integrate my understanding of user center principles into my projects to inform design decisions and create engaging content. I’ve had valuable experience within UX teams, contributing to the end-to-end product development process from research to high-fidelity prototypes.
Digital Design
Proficiency using industry-standard design tools such as Adobe Photoshop, Illustrator, InDesign, After Effects, and Figma to bring creative visions to life.
Time management
I thrive under pressure and excel at meeting tight deadlines while maintaining meticulous attention to detail in all my work.
Communication
I shine in communication and collaboration, fostering effective teamwork that aligns with organizational goals and audience needs.
Growth Mindset
While I may not be a senior-level designer yet, my dedication to continuous learning and improvement drives me to evolve into a more proficient and impactful designer over time. In addition to open-mindedness, a good listener is key to understanding marketing strategy and company culture.
